![]() ![]() ![]() In a space as competitive and fast-growing as ours, we knew that having proprietary technology wasn’t enough. And yet, just like anybody or building, that’s merely the start … 2. Unfortunately, it’s a foundation too many companies forget. Saying you should “start with a unique product” in order to create a brand may sound obvious, but the more competitive your market - and the lower its barrier to entry - the more essential this becomes. And yes, our mattresses actually are the color purple. Thus, Purple and the No Pressure™ mattress were born. These two brothers made seat cushions and other products, licensed out versions of their proprietary technology, and eventually used the proceeds to develop their own machinery, which could make their material large enough for a king-sized mattress. The “secret sauce” that makes our products unique began as a wheelchair seat cushion, invented by two brothers about two decades ago. Get the latest, in-depth Industry Report on home goods, furniture, decor, and appliances.Ĭozy up to the trends impacting its direction and the technologies that will influence how you position, market, and sell tomorrow and beyond.ĭownload the Industry Report 1. Interested in the future of ecommerce home goods? I want to talk about how it all started, and what you can do to build your company’s brand. We have a strong creative team (which is larger than our advertising or user acquisition teams), and we hired a Chief Brand Officer early last year. Since then, we’ve double down and use it as a competitive advantage. But none of that really matters … not when you create a brand that’s unforgettable.Įarly on at Purple, we established momentum with our branding. With the mattress industry reaching over $15 billion last year, it’s easy to see why hungry entrepreneurs want a piece of the mattress pie. Three, sell the product over the internet. Two, throw a label on a shipping package. Many of the hundreds of bed-in-a-box companies that we track have sprung up in the last five years thanks to the simplicity of starting an online mattress company: And this isn’t counting traditional brick-and-mortar retailers. There are almost 200 competitors that we know of in our industry.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |